Leacon Digital: Website Design Questionnaire for Project Kickoff

This questionnaire is designed to gather essential information about your business, goals, and preferences to ensure a successful website design project with Leacon Digital. Please provide detailed answers to help us create a tailored online presence that meets your unique needs.

General Business Information

In this section, please provide key details about your business. This information will help us understand your identity, target audience, and overall vision, allowing us to design a website that truly represents your brand.

Business Name

Primary Contact Person

Email & Phone Number

Business Location(s)

Year Founded

Brief Description of Your Business and Services

Who is Your Primary Target Audience?

Website Goals and Purpose

Please outline the primary objectives for your website. Understanding your goals will help us create a site that not only meets your expectations but also drives the desired actions from your visitors.

What is the primary goal of this website? (e.g., lead generation, showcase services, sell products, informational)

What actions do you want visitors to take on your site? (e.g., contact form submission, booking an appointment, making a purchase)

What problems do you want the new website to solve?

Are there any specific goals or metrics you want to achieve with this website? (e.g., increase traffic, improve conversions, build credibility)

Current Website (if applicable)

If you have an existing website, please share its URL and provide insights into what works well and what could be improved. This information will guide our redesign efforts and help us create a more effective online presence for your business.

Do you currently have a website?

Yes

If yes, what is the current website URL?

What do you like and dislike about your current site?

What are your primary reasons for redesigning your website?

Which elements from your current site, if any, would you like to keep?

Design Preferences and Branding

In this section, please share your branding elements and design preferences. This includes your logo, color schemes, and any styles or examples that resonate with your vision. Your input will ensure that the website reflects your brand identity and appeals to your target audience.

Do you have an established brand style?

Yes

Do you have a logo for your business? If so, please upload the file here. (You can also email this information to us at leaconadvertising@gmail.com)

Please provide your brand's color codes and any brand guidelines you have.

Describe the style or tone you want for the new website. (e.g., professional, minimalist, bold, friendly)

Are there any specific colors, fonts, or visuals you prefer or want to avoid?

Do you have any mascots, characters, or specific branding elements that you frequently use in association with your business? (If so, please provide details and email any relevant files or images to leaconadvertising@gmail.com.)

Please list a few websites you like and briefly explain why you like them. (design, navigation, content structure, etc.)

Content

This section focuses on the content that will populate your website. Please specify who will provide the text, images, and other media. Let us know if you need assistance with content creation or if you have existing materials you would like to use. (Please email any images or content you would like included in your new website to: leaconadvertising@gmail.com)

Who will be providing the content for the website? (text, images, videos, etc.)

Do you need assistance with content creation or copywriting?

Yes

Do you have high-quality images or other visual content for the website? (If yes, please email all images and/or content to leaconadvertising@gmail.com)

Yes

Will you need blog or news sections?

Yes

Page Breakdown

In this section, please provide detailed information for each page you would like to include on your website. This will help us understand the content and structure needed for each section.

Homepage (What key messages or features do you want to highlight on the homepage?)

About Page (What information should be included about your company’s history, mission, and team?)

Services (Please list all services you offer and provide any details or descriptions for each service that should be included on the page.)

Contact (What contact information should be displayed, e.g., phone number, email, address? Do you need a contact form?)

Blog (Would you like to include a blog section? If so, what topics do you want to cover?)

Gallery/Portfolio (Do you want a gallery or portfolio page? If so, please provide details on the types of images or projects you would like to showcase. Also email any images that should be used in this section to leaconadvertising@gmail.com)

Would you like to include customer testimonials? (If yes, will you be providing your own testimonials, or should we utilize existing online reviews? If you’re providing your own, please email them to leaconadvertising@gmail.com)

FAQ (Would you like to have a Frequently Asked Questions page? If so, please list any questions you want to include.)

Locations/Service Areas (If applicable, please describe the locations or service areas you cover and any specific information you want to include.)

Additional Pages (Are there any other specific pages you envision for your website? Please describe them and any content that should be included.)

Which pages or services are the top priority for your business and should be prominently featured on the website?

Personal Story and Business Insights

This section allows you to share the personal story behind your business and any insights that shape your brand. Your unique experiences and motivations will help us create a more authentic and engaging website.

What is the history of your business?

Can you share a brief background story about your journey/owners journey in this industry?

What core values or principles drive your business?

What important milestones has your business achieved? (notable achievements or events, such as anniversaries, awards, or expansions, that you would like to highlight.)

Are there any personal anecdotes or experiences that you would like to highlight on your website?

What sets your business apart from competitors in your industry?

Community Involvement and Partnerships

Sharing your community involvement and partnerships can enhance your brand image and show your commitment to social responsibility.

What volunteer work or community service projects does your business participate in?

Do you have any key partnerships or collaborations that you would like to highlight?

Social Media Integration

Integrating social media can enhance your online presence and drive engagement. Please provide details on any social media accounts you would like to link or promote.

What social media platforms are you currently using?

Do you want social media buttons on your website? If so, which platforms?

Do you have any specific social media content or campaigns you want to highlight?

Functional Requirements

In this section, please outline the specific features and functionalities you envision for your website. This includes eCommerce capabilities, forms, and any integrations you may need. Your input will help us create a site that effectively serves your business goals.

Do you need eCommerce functionality?

Yes